How can you find your customers online?

One of the key success factors in marketing is finding and understanding your audience, in order to craft and spread your message.

If you want to do that, obviously, you have to find your customers online.

Where are they? Where do they hang out?

In order to answer this question, I wanted to introduce you to Danny, from Firepole Marketing, which I follow regularly, and has published a cool report and a series of videos.

One of them specifically addresses this concern, and I really liked how he presents it.

If you have any doubts, please post a comment at the bottom, and either me or Danny himself will reply to it.

Warning: in this video Danny advises you to use (gasp!) your brain. How dare he!

Let us know what you think below!